New Urusei Yatsura Art by Rumiko Takahashi in Niigata

A New Collaboration from a Legendary Manga Artist

Manga legend Rumiko Takahashi is celebrating her Niigata roots with a brand-new collaboration featuring her iconic creation, Lum from Urusei Yatsura. Local food brand Niigata Kashimaya, a mainstay that’s been in business for over 170 years, has announced Lum as their newest poster girl — and she looks as electric as ever!

This collaboration, officially launching on October 15, brings together Takahashi’s timeless artistry with Kashimaya’s traditional craftsmanship. According to the company, both share the same spirit of passion and perseverance, a theme beautifully represented in this limited-edition campaign.

Lum Shines as Niigata Kashimaya’s New Face

To celebrate the partnership, Takahashi created exclusive new artwork depicting Lum wearing a happi coat and carrying a Kashimaya shopping bag. The piece perfectly blends the brand’s hometown pride with Lum’s playful and powerful personality.

The collaboration — officially titled Urusei Yatsura x Niigata Kashimaya — captures the nostalgia of classic manga while promoting local Japanese culture through unique, collectible items.

Exclusive Urusei Yatsura Collaboration Goods

Kashimaya isn’t stopping at artwork — they’re also releasing a range of limited-edition food and lifestyle products. Fans will be able to purchase:

🥢 A special box set that includes one bottle each of salmon chazuke and pickled salmon roe — two of the store’s most popular items — packaged in a beautifully designed gift box.

🛍️ An eco bag featuring artwork of Ten, Lum’s mischievous companion.

📁 Two collectible clear files with exclusive Lum designs.

🖤 A black eco bag showcasing the collaboration’s key visual art.

The products celebrate both Niigata craftsmanship and Takahashi’s influential contribution to Japanese pop culture — making them perfect keepsakes for anime and manga fans alike.

The Legacy of Urusei Yatsura

For those who may be new to the series, Urusei Yatsura follows Ataru Moroboshi, a troublemaking high schooler chosen to save Earth by winning a game of tag against Lum, the electrifying alien princess in a tiger-striped bikini. What starts as a comedic battle quickly turns into a chaotic love story filled with humor, heart, and unforgettable characters.

The original 1981 anime adaptation — along with all six films — is currently streaming on Crunchyroll